Tyler Hawkins icon, an abstract T

Miscellaneous

Wild Coast

Branding for an adventure guiding outfit out of Alaska specializing in heli accessed wildlife tours. Illustrative icon and letters set in Commercial Type's Ergon + a lightly modified version of Instrument Sans.

Climb & Culture adClimb & Culture adWild coast hatwild coast mockup

Wild Coast

Branding for an adventure guiding outfit out of Alaska specializing in heli accessed wildlife tours. Illustrative icon and letters set in Commercial Type's Ergon + a slightly modified version of Instrument Sans.

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Letter Study

When my grandfather passed I was sent his paper weight hand painted with the letters 'Vermont', his home for a time and where I grew up. For a family reunion I was asked to help make trinkets. I went back to the paper weight and took a closer look at hand painted letter construction and bezier curve treatment, recreating the letters with inky imperfections included.

Climb & Culture adClimb & Culture advermont bezier studyvermont hat

Letter Study

Recreation of my grandfather's hand painted paper weight as a bezier study

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Scarborough Health Network

Type Mastering

Scarborough Health Network serves 25% of the population of Toronto, some of the most diverse areas, but receives just 1% of its hospital donations. Working with Ogilvy and Liiift Studio, I helped produce a font from the community's handwriting to be used in a fundraising campaign which raised over $100 million. In response to the campaign, the government of Ontario announced an additional $1 billion investment in the Scarborough Health Network.

I was responsible for helping to gather handwriting, helping to choose selects from hundreds of written letters, producing outlines, making subtle touch-ups to letters to render at both billboard and social media sizes, setting spacing relationships, and randomizing letter alternates so that the community could type messages to the city with some natural variation. The challenge was to retain the expressive, unique flicks of the pen in each contributors handwriting while also setting letters to work together as a headline font. The community made this font family rich with character, I just put it together. I worked closely with Heather Linda and Andrew Schulze of Ogilvy, and Quinn Keaveney of Liiift Studio.

Cancer survivors, doctors, nurses, donors, youth volunteers and community members all contributed letters. The campaign was launched on billboards in downtown Toronto and across the city, online, on social, on clothing, a benefit beer label, and was featured in national news (CBC and The Globe & Mail). The mayor of Toronto declared January 12 Scarborough Day, and hoisted a flag with the slogan "Love, Scarborough" at City Hall. The Scarborough Foundation reported that the campaign generated 500 million media impressions. Love Scarborough made the short list for the One Club for Creativity's One Show awards and won two silver medals in the Strategy Awards.

Campaign stills: Brianna Roye
Cinematographer: Keenan Lynch
Agencies: Ogilvy, Liiift, Route Eleven

Climbing Academy sign process
Climbing Academy sign processClimbing Academy sign processClimbing Academy sign processClimbing Academy sign processClimbing Academy sign processScarborough Health Network fundraising campaign, screenshots of instagram postsLove Scarborough campaign at the Scotiabank Arena where the Toronto Maple Leafs and Raptors play Scarborough Health Network fundraising campaign billboardPhoto of community member adding handwritingPortrait of Asad Chowdhury taken by Brianna Roy. Chowdhury is a longtime Scarborough resident and volunteer fundraiser.Love Scarborough written on a pizza box

Scarborough Health Network

Scarborough Health Network serves 25% of the population of Toronto, some of the most diverse areas, but receives just 1% of its hospital donations. Working with Ogilvy and Liiift Studio, I helped produce a font from the community's handwriting to be used in a fundraising campaign which raised over $100 million. In response to the campaign, the government of Ontario announced an additional $1 billion investment in the Scarborough Health Network.

Campaign stills: Brianna Roye
Cinematographer: Keenan Lynch
Agencies: Ogilvy, Liiift, Route Eleven

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VF 64

Interactive variable font demo for Emily Carr's type museum exhibit. Design, Html, Css, JS, with help from my programmer brother.

Go Climb Week social mediaGo Climb Week social media

VF64

Student Project

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Illustrations

Top: de Havilland Beaver for Alaska Glacier Guides
Bottom: Personal sketch, Wanaka, New Zealand

Alaska Glacier Guide logo and illustrationmountain drawingAlaska Glacier Guides lockup & illustrationMountain Drawing

Illustrations

Top: de Havilland Beaver for Alaska Glacier Guides
Bottom: Personal sketch, Wanaka, New Zealand

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Additional

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