Arc'teryx
Strava Run Free Challenge
ASK
Campaign identity and graphics for a Strava challenge launched in 10 countries in Europe and North America.
APPROACH
I processed Arc'teryx photography using open source 3D tools to sample photo colour bands and produce colour fields which nod to motion blur. Experimenting with the software I found that refining the colour sampling process produced motion reminiscent of the world flying by looking out of the windows of Japanese bullet trains from a recent trip. Replicating the process produced 10 different motion colour fields for each of the ten countries participating.
Art Direction by Marissa Gainsburg, Project Management by Herve Nzeyimana.
Strava Run Free Challenge
Ask: Campaign identity and graphics for a Strava challenge launched in 10 countries in Europe and North America. Solution: I processed Arc'teryx photography using open source 3D tools to sample photo colour bands and produce colour fields which nod to motion blur. Experimenting with the software I found that refining the colour sampling process produced motion reminiscent of the world flying by looking out of the windows of Japanese bullet trains from a recent trip. Replicating the process produced 10 different motion colour fields for each of the ten countries participating. Art Direction by Marissa Gainsburg, Project Management by Herve Nzeyimana.
Bird Party
Graphics for film premiere after parties in London and Paris, print and digital. Art Direction by Rebecca Fletcher. Photo by Jules Bellot.
Bird Party
Graphics for film premiere after parties in London and Paris, print and digital. Art Direction by Rebecca Fletcher. Photo by Jules Bellot.