School Assignment: marketing campaign with a social goal. Approach: increase use rates on overlooked transit routes to local hikes and improve community health. I found that British Columbians report higher levels of anxiety than other provinces. Studies show that access to nature reduces anxiety. Vancouver public transit’s bus routes with the lowest use rates access some of the best hikes in the area. Solution: increase transit use, improve health, get people outside. I made this animated ad using illustrations by myself, Translink, and my teammate on the project Emma Brickstock.