Aide Canada

Logo Design

     Aide Canada is a federal autism health resource network. I was hired to help the design director craft the organization's identity. Workshops with the steering committee clarified three goals: the identity should be inclusive, hopeful and connective. The client initially leaned heavily toward economic Google Fonts and suggested a geometric typeface along the lines of Futura. After extensive digging, I pitched Norms by the TypeType foundry and it was chosen. Norms carries the organization's kind, optimistic personality and is highly legible for a diverse audience of readers. I additionally provided supporting design work for the rest of the brand.